Yeyo has 12 years of experience in the field of marketing, specializing in business marketing (Chile), digital marketing (Spain) and content marketing (USA). Master of Higher Technological Education (UAGRm).

He works with more than 80 national and international brands, among which stand out: TIGO, Unilever, Huawei, Sofía, Cotas, Cinemark, KIA, Crocs, Hering, ULTRA music festival, Copa Sudamericana, BBO, LG, Ola, Coca Cola, Banco Bisa, Quiznos, 7 Eleven, among others.

Yeyo has been teaching for undergraduate, postgraduate, and master's degrees over the last 6 years.